Entertainment-led idents are much the same as Information-led idents with
the exception of what they are driving towards the audience is greater on the
entertainment platforms like movies and TV series, not as serious programmes.
Entertainment drove idents will utilize similar components in which information-led
idents to utilize, for example, the best parts and quick clips spellbinds their
attention at the earliest opportunity. They will likewise apply a similar rate
of frequency to permit additional time and apply a higher possibility of audience
to come across the entertainment-led idents.
Both were intended for one particular reason,
which is to get evaluations helps as they attempt to make the two ranges as fascinating and engaging without twisting their motivations
on TV for instance if a TV channels rating are dropping due to obscure reasons,
they may choose to purchase the broadcasting rights for an exceptionally
prevalent film, for example, The Matrix or Lord of the Rings in which they
would apply to an amusement – drove ident and apply the already expressed elements
to pick up a lift in ratings.
ITV- It is a commercial channel
and it heavily lies in the entertainment platform, one of their TV idents is a
pug being washed in the kitchen sink without the continuity announcement only a soothing tune playing. The
whole ident is just focused on the dog looking at the camera and is being
washed by someone. The purpose of this ident is to be used as a commercial business,
since it entertains the audience by showing them something a little different
with a funny colourful ident matching with ITV’s brand image.
No comments:
Post a Comment