The purpose of TV dents is: Identity, Branding, Marketing, Packaging and Re-packaging, scheduling and segmentation within scheduling. These subtopics are very much vital when looking or researching the purpose of the ident. They provide the viewers a concrete idea as to what the TV Channel is like.
What is an Ident?
It is a short visual
image which is broadcasted between TV programmes It provides a visual
stimulant to the viewer, it is used as a break gap to avoid the viewers from
constant mental stimulation from the programme. Idents are typically seen as a
way of branding, due to the fact that it is a product they have made that
identifies with that specific channel.
If there is a
alteration within the channel, this could relate to style or colour of their
ident it basically represents that the channel can alter their idents in order
to indicate the change. A case of this could be, a channel might want to alter
their ident for a specific holiday season in order to show that they are
seasonal programmes and films. This leads onto an ident scheduling
purpose.
The design of an ident is very important to a channel, the main element an ident should require is the name of the channel so the viewers can identify the channel next time, with the help of a memorable ident. It should serve all of its purposes, to make the TV channel and it's programmes more successful.
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