Purpose- Packaging and Re-Packaging

Packaging is where an ident for a channel of any kind will have their representing their channel with styles and themes that the TV channel have claimed in order to represent various genres based on the TV programs they air. The reason for these types of idents is to show the growth of the channel and how the style alters. This is known as packaging since how the ident is complete and has been provided a purpose for watching as it will most likely link to the upcoming TV program or movie. 

The 1981 ident shows a globe rotating on its axis while the countries are shown in the background. The current ident still shares some of the elements used in this ident by utilizing the bikers ride in a circle which is a reference to this ident. They are recreating the globe from the 1981 ident. It fulfils the purpose since they are referencing the old BBC ident within their new idents by the bike riders riding in a circle, which is referencing to the globe in the ident.

Re-packaging is where the advert is retrieved back by the channel to add a specific style of one or more TV shows, in most cases the ident will focus upon one coming-soon program, for instance, a documentary or if it is based on a seasonal period the ident of the TV channel will be a basic compilation of some of the best parts of the upcoming shows and movies to try and lure in viewers’ attention and make them watch more of that one channel.

Another example is BBC One’s Christmas idents where they show an ident with footage that link with the seasonal period then run a compilation of footage right after from up and coming TV shows and movies. They only put clips that with either make the audience laugh or something that links the program to the festive period or to entertain the audience with shots from action based movies. This will naturally stick into the viewers mind and will most likely tune into the channel frequently since they have viewed a re-packaged ident in which has gained their attention so they will return to the channel to see what is being shown.