Design- Space and Time

It really depends on the TV channel that is producing the ident and what the client working for the TV channel provides the designers to work with and the deadline for the completion of the final product. Ident productions are provided with a small spending plan and majority of the given time is used for the pre-production stage with the designer’s brain storming. As idents are only meant to last 15 seconds the creator will tend to put under pressure to produce something that pitches the message clearly to their audience and linking the ident to the upcoming program that is going to be displayed after the ident.

 

E4- The colours, graphics and the settings used clearly aims towards their target audience (14-36 year old).  Longer idents are used to advertising space.  The regular ad break gives them a chance to take a break and move around a little bit.Knowing that the younger ages are immature and wouldn’t have a long attention span, thus, using vibrant colours, graphics and comedic comments would keep the younger target audience in place. Comparing it to the BBC1, their target audience is ranged between 22-55 years old, a much older and bigger audience very correlates to their formal style.  Unlike E4, BBC doesn’t use funky colours except for the white and red attracting the older age-group. The fact that most of the shows they show aren't as formal and they don't really comprise of any serious mature contents, thus their idents tend to be quite informal, silly and random. 

BBC- Deals with formal information such a the news, their idents and spaces needs to match their identity. BBC quite lengthy and don't really have ads space since their target audience would find it annoying as it would interrupt the show and because the contents they show are quite mature and important using regular ads space would disturb the atmosphere and can loose its value. For instance news.


The video above is BBC One Ident that shows a team of rugby players doing the Haka, the message instantly hints the viewers as to what might be coming up next. It links back to BBC One ident where they are doing The Haka which is a traditional Maori dance from New Zealand and it is typically associated with Rugby players.  The message of this ident is that it is showing they are all doing it as ONE, cleverly linking back to the TV channel.

Viva is another great example since it has a distinctive shade of lime green. casual text style makes a proposal that it's for a niche audience, for this situation, 16 – 25-year-olds. Making a group and a dedicated atmosphere including the audience in their brand make some portion of expanding on identity. Viva is best known as a cable channel broadcasting the chart show and having a part of broadcasting more offensive shows to a more youthful crowd, for example, South Park and Two and a Half Men. Commonly, Viva will utilize these shows to showcase their channel and improve as a better-recognised name for that kind of programming. It is essential that the channel sets the correct tone for the ident and is speaking to their set target audience. In this case, Viva’s catchphrase "deodorant" with the picture of a show/celebration and a gathering of individuals being in closeness.

Comic relief can match to the intended interest group and make get them involved as part of the picture on the screen in the event that they have been to both a show of a festival and the fact of standing next to someone that may need deodorant. sentiment being beside somebody that may require antiperspirant. Having this reference projects, a comedic effect. The recording in this is moderate paced and can tell that the ident has been slowed down, yet is not the slightest bit slow paced because of the duration of the ident. Viva has utilized an ident in which inventively connects with audience through its development, timing, shapes, text style and colour.