Design- Information Led

It is used by the industry to describe what type of material is within their idents on an informal basis, for instance, the TV channel will collect the best parts of the soon going-to-be aired documentary and apply it to one of the channel’s ident and host it so the audience will be informed and they can get a glimpse of as to what it could be.

It is when an ad comprises very little information, some idents tends to comprise of very little entertain value and aired solely for information-led to fill in time in between programmes as a way of scheduling. Continuity announcer is used to inform the viewers how the up-coming show contains flashing images- warning individuals with epilepsy.

They are typically aired on a specific channel, this will probably be stated amid the advert causing the viewers to think that the channel is the only one to air it and depend on it. 

Picking out the best parts builds tension allowing the TV channel to grab onto a mass audience; since the audience need crave for the entertainment factor, even when showing a non-entertaining based material like documentaries. Making viewers to watch something that they usually don’t choose to watch, in this case documentaries, showing footages that can create some sort of debate, disagreement or any other reasons the viewers will be instantly intrigued in watching it.

Information-led idents tends to be repeated quite frequently after the first time watching them, but this also depend on when it is about to be aired and comes down to the TV channel when they are trying to promote the new up-coming documentaries to the full extent. They do this by showing information-led idents about the documentaries several times over whenever they can slot it in within the TV channels schedule to gain attention from the audience with the use of the best parts with a quick tempo.