Purpose- Segmentation within Scheduling

It is where a TV channels assortment of idents is spread across the year based on the time of the year, seasonal period and what is to be shown after the idents. For instance, E4 idents, the beach house which projects elements of stop-motion animation by having objects more autonomously. This ident would most likely be played during summer periods. Another reason for this ident being shown amid the summer periods is probably down to how the British weather is highly unpredictable, especially when you need it to be sunny and to keep viewers feeling a little brighter when they show this ident. 

In this ident there is clearly a lot going on, by mixing several genres of movies into one ident to show all the kinds of movies they have to offer. The ident is set in day time, meaning that it will be played mostly during daytime. Seeing these genres and all the action packed into this ident, people will want to watch more movies on that channel to see what exactly they have to offer.

Within this ident, it shows that it is set during night but to about sunrise since you can see the dark night sky roofed with stars and the children having snowball fights and then a child running towards what looks like to be a yeti, and sits beside him and watch the sun rise. The ident fulfils the purpose since the ident is set in the night time so it would be possible that this would be utilized for late night movies like Christmas movies that would be shown there.