Purpose- Scheduling

This is an important factor since it provides the viewers an indication into what could be aired after watching the ident. With several TV channels comprising of many idents for various genre links, scheduling becomes important because how the idents are produced to some way link to the upcoming program or movie genre, the grey area of this is majority of the viewers don’t realise that the idents are made to link to the genre of the upcoming programs so they just simply think it is a different ident to keep them entertained. Scheduling the right ident for the right show is essential for a TV company as for the viewers who do understand TV idents linking to the upcoming program would become confused to a small extent if the following scenario was to occur.

It is where a show is regularly shown thus, its ident would be played at the same time as the show daily. This signifies the ident, for instance, whenever ‘How I Met Your Mother’ is played this ident would be played right before the TV sitcom is aired. Since it is scheduled to be played every time the show comes on or any other show that is played on E4.  This ident satisfies the purpose since when a TV show would be played on TV, it would be played before the TV show is aired just to remind the audience what they are watching and especially the channel they are watching.

The ident above you can clearly spot the emphasizes on the show “Impractical Jokers” which is a popular show on ‘Comedy Central’, this explains why they would push the show in order to gain more people to watch the channel, by doing this the viewers will be aware of the channel and remember where they can watch the show.