A company’s overall ethos and aims can be reflected on its idents. When channels confirm on their idents they would also have to comprehend what and how the idents will pitch itself to the intended audience. Obtaining a brand permits the channel’s target audience to be able to associate with the programmes.
Sky
Sports News and Channel 4 are both popular channels. Sky Sports have utilized this
specific ident to either inform the audience that a programme is about to start
or to show what the up-coming programmes are. They are an entertainment
channel, and the background shows the 2 football teams shaken each other hands
before the game. The image moreover contains Manchester City’s well known
center back player- Vincent Kompany who at the time was a premier league winner
and classed as one of the best defenders. Channel 4 is typically known for broadcasting the
most famous and popular show ‘The Simpsons’, before the show stats they put an
iconic abstract channel 4 logo that is yellow in colour and has eyes and is
edited to make it look like The Simpsons characters. Doing this is very
effective since it lets the audience know what would be playing next and they
can identify their target audience who watch specific shows.
Almost every TV channel
that is accessible to date has their own particular branding technique with the
utilization of an Ident, for instance the music Channel of Scuzz which plays
essentially Rock and Metal music have idents that are about constantly recognised
by the sound in which is typically a 5 second set off guitar riffs with
drumming playing in the background, however, these little sound examples which
are played with the visuals are frequently substantial metal riffs with
drumming which makes it considerably more novel to Scuzz. Other rock music
channels, for example, Kerrang tend to play significantly softer samples of rock
music inside their idents as metal music is not one of their most grounded
regions but rather a broad rock, punk and indie genre are. 
No comments:
Post a Comment